SWMLS Listing Options 2025

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Sellers now have four distinct options, moving from maximum public exposure to controlled, privacy-focused marketing.

The traditional option for sellers ready for full public exposure and showings right away.

Best For: Properties that are 100% ready for market.
Exposure: Full syndication to public sites (IDX, VOW), visible to all MLS participants, and available for showings.
Key Rule: Days on Market (DOM) begins counting immediately.

A strategic option for "early awareness," allowing a property to be marketed before it's ready to be shown.

Best For: Building buzz while finishing prep work.
Exposure: Can be listed on public sites, but all marketing must be labeled "Coming Soon".
Key Rules: Max 14 days; no showings permitted. Must be in MLS within 1 business day of public marketing.

A privacy-focused option for agent-to-agent marketing while controlling the property's broader online footprint.

Best For: Sellers wanting MLS network power but wishing to delay public website syndication.
Exposure: Active and showable in the MLS for agents, but not sent to public IDX/VOW sites.
Key Rule: Requires a signed seller certification.

The most private option where the listing is not disseminated via the MLS.

Best For: High-profile clients or sellers with significant privacy concerns.
Exposure: Marketing is contained within the listing brokerage only.
Key Rule (Clear Cooperation): If publicly marketed, it must be in the MLS for cooperation within one business day.

A critical component of these new rules is a mandatory disclosure and certification form.

Required for ALL Listings: A certification, signed by the seller, is now required for the filing of all listing types—Active, Coming Soon, Delayed IDX/Syndication, and Office Exclusive.
Purpose of the Form: This document ensures the seller makes an informed decision by:
- Disclosing the professional relationship between the broker and the seller.
- Having the seller acknowledge the MLS benefits they are choosing to waive or delay with an exempt listing type.
- Confirming the seller's final decision for their chosen listing pathway.